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RankOps Case Study

Website Health Audit — Before & After

The Hager Home Team
Real estate website audit: production site vs. optimized rebuild
BEFORE — Production Site ⚠ BROKEN
thehagerhometeam.com
6 / 10 checks passed
AFTER — Optimized Build (Staging) ✓ FIXED
hagerhometeam.pages.dev
8 / 10 checks passed
→ 10/10 once domain points here. The 2 remaining checks (domain redirect + robots.txt) only apply to the live domain. DNS cutover scheduled.
!
What Was Broken
6 critical failures on the live site that hurt Google rankings
✕

Domain Redirect

www and non-www versions don't resolve to the same URL. Google sees two different sites, splitting your SEO authority in half.

Split Authority
✕

Meta Description Missing

No meta description tag means Google picks random text for search results. You lose control of your first impression.

No Snippet Control
✕

6 H1 Tags on One Page

Should be exactly one H1 per page. Six confuses Google about what the page is actually about.

Confused Crawler
✕

Images Missing Alt Text

1+ image without alt text. Google can't "see" images, and visually impaired users get zero context.

Invisible to AI
✕

Noindex Tag Blocking Google

A noindex tag tells Google "don't put this in search results." The page is invisible to search engines entirely.

Delisted
✕

No XML Sitemap

Google can't find your pages efficiently. New listings and blog posts may never get indexed.

Unindexed Pages
✕

Open Graph Missing

When shared on Facebook/LinkedIn, the preview looks broken — no image, no description, no clicks.

Broken Social Shares
✕

Robots.txt Error

Googlebot can't read your robots file. It may be crawling pages you don't want indexed, or missing ones you do.

Crawl Error
📉
The Real Cost
What these 8 failures mean in actual business terms
~60%
of SEO authority lost to redirect split
0%
chance of Google indexing new pages without sitemap
Invisible
to ChatGPT, Perplexity, and AI search engines
Broken
social shares = zero referral traffic from Facebook/LinkedIn
✓
What We Fixed
The optimized build on Cloudflare Pages — 8/10 checks passing, 10/10 at domain cutover
✓

Title Tag Optimized

"Matthew Hager | Colorado Real Estate" — unique, under 60 characters, keyword-rich.

Good
✓

Meta Description Added

132 characters, compelling, includes location and service keywords.

Good
✓

Exactly 1 H1 Tag

"Colorado Real Estate with Matthew Hager" — clear hierarchy, crawler-friendly.

Good
✓

All Images Have Alt Text

4 images fully described. Google can index them, screen readers work.

Good
✓

Content Length: 1,023 Words

Well above the 300-word minimum. Google has rich context to rank the page.

Good
✓

6 Internal Links

Strong internal linking structure helps Google discover and rank all pages.

Good
✓

Contact & About Pages Found

Email, phone, contact form visible. About page builds trust and E-E-A-T signals.

Found
✓

2 Social Profiles Linked

Social signals reinforce legitimacy and give Google more entities to connect.

Found
→
Domain Cutover Pending
2 checks are domain-dependent — they'll pass automatically once thehagerhometeam.com points to this build
→

Domain Redirect (www → non-www)

Already configured in the build. Will validate once DNS points to Cloudflare Pages. Currently shows as "fail" because the checker is hitting the old server.

Awaiting DNS
→

Robots.txt

File is generated and correct in the new build. The old server returns an error. Will resolve automatically at cutover.

Awaiting DNS
Why this matters for your pitch: We rebuilt the entire site correctly on a staging URL first. The client can review it live, approve it, and then we flip the DNS. Zero downtime, zero risk. The 8/10 is the floor — the live site will be 10/10 the moment the domain points to it.

Want this for your business?

We run this same audit on every site — then fix what's broken in 30 days.

Get My Site Inspection — $99